We’re entrepreneurs
just like you.

I have over 30 years’ experience in the asset finance sector, having held many senior positions. In 2017 I founded Simply, with a vision to attract the best people and work as one team to help customers and brokers secure the funding they need.

I believe that there is an opportunity to challenge the current industry status quo, and I am focused on recreating the customer experience by challenging current standards. I am also passionate about encouraging cross-sector collaboration, which will help all small and medium enterprises across the UK grow and prosper.

I am on the board of the Leasing Foundation, with a focus on innovation and actively developing young talent.

I am a lawyer by trade with over 15 years’ experience in the financial services sector across Europe and Asia Pacific, and I have vast experience in building and managing business operations.

After working in several different functions and organisations, being able to build a company from scratch and get it right from the very beginning is a dream come true.  By combining new technology with the best teams, I am able to create a platform which will drive innovation and deliver a superior customer experience, ultimately allowing people’s ambitions and ideas to become a reality.

I am a qualified accountant, contributing significant and varied experience from my 15-year career in financial services to Simply. I have a degree in econometrics from the University of Stellenbosch, South Africa.

For a long time, I recognised that the current banking/funding model had to change to prioritise SMEs so that they can grow and flourish. By being part of the entrepreneurial team that founded Simply, I have been able to build a bridge from the funders to enable the success of UK entrepreneurs.

I am responsible for Simply’s sales force and have over 21 years’ experience in the asset finance industry, in both direct and broker markets.

Because I am passionate about creating a seamless, easy and pleasant end-to-end experience for both customers and brokers alike, I have successfully built a team of some of the best people in the industry. They are real people that speak your language.

I have been in the financial services industry for over 40 years and during that time I have developed specialist knowledge in SME sectors such as manufacturing, print and engineering. Early retirement was an option before Simply was founded but I realised that joining the team was an opportunity too good to miss – and I haven’t looked back since!

I fervently believe in the power of team work, particularly with brokers, because it is vital that providers and intermediaries form a mutually beneficial relationship to meet customer needs.

I am general counsel at Simply, overseeing all legal and HR matters. I previously worked as legal counsel at a number of institutions, after starting out and spending the first ten years of my career at Slaughter and May.

I am Chief Risk Officer at Simply, after seven years at Close Brothers, most recently as commercial Head of Underwriting. Prior to that, I spent eight years at PwC where I qualified as a chartered accountant.