Our culture and values

Believing in potential

We want to empower individuals and businesses alike to achieve their goals.
  • Our Values
Believing in potential

This mindset is integral to both the well-being and aspirations of our people and the success of our business. Our customers are at the centre of everything we do, forming a vital part of our spirit, and the greatest asset Simply has is its people.


From day one, we have focused on creating a ‘can do’, approachable and happy culture. We wanted to make sure that this was embedded in the foundations of our business. Our nine values – articulated in the video below – then support our culture. These values are deep in our DNA, meaning we live and breathe them every day. They make up our heart and soul and they define who we are.

  • Everyone at Simply played a part in defining the company values – which means we all share and believe in them. Our core values underpin and make a difference to everything we do, from collaboration with our customers, to our everyday work practices and the way we recruit new people.

    Charlotte Downing,
    Head of Broker Development

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Let’s talk

We’d love to hear more about your business. Dealing with us is simple. You can speak to a real person. We promise to listen, look beyond balance sheets and focus on the bigger picture: your potential.

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