Transforming the industry through innovation

Simply was founded in April 2017 by a team of asset finance specialists, in response to the need for innovation and disruption in the sector.

We pride ourselves on the speed and quality of our lending decisions

By combining the most forward-thinking and flexible technology with first-rate personal communication between our customers/brokers and our team, we are creating the best customer journey possible.

Considering your potential

Simply offers an alternative financial model to banks, and we look beyond a balance sheet and credit rating. We consider a customer’s potential and work with them to identify and implement the best solution to help them succeed. Because our highly experienced sales team is made up of people that come from the industries they are now lending to, they understand the day-to-day challenges that businesses face. And our dedicated support teams will guide customers through the process, helping them every step of the way.

Simply has now recruited over 120 of the best people in the industry and attracted more than 4700 customers across a variety sectors including manufacturing, construction, transport and recycling. We are majority-owned by a Cabot Square Capital fund.

In addition, nurturing young people is something we do as standard. We have a wealth of vibrant and fresh new talent emerging and are fully committed to developing them.

“

The Simply team provides an invaluable service to businesses across the country – by lending Cabot’s institutional capital and the Government’s funds back into the real economy in a responsible and modern way.”

Richard McDougall,
Cabot Square Capital
We have known Richard for some time now, he also knows us, and our product is reliable and our passion to help our customers grow their business. Dealing with Simply is so easy – just one call and they do the rest!”

Shaun Collins,
Road Master Concrete Mixers Europe Ltd
Richard Stone, Simply’s national sales manager, supported me and my team when we were a fledgling company. We are in a relatively niche industry that often finds it difficult to secure funding but Simply was able to tailor a package that fit our requirements perfectly. In addition to this, the difference in service levels to our previous funder are remarkable – Simply is more open, the set up is more accessible and the information, and ultimately the money, is faster to come through.”

Peter Whitmore,
THB

Timeline Timeline

March
2022
Simply named in Top 50 of the FT1000 list of Europe’s fastest growing businesses
December
2021
British Business Bank increases Simply’s funding line to provide £300m of funding to SMEs
October

Aldermore renews £40m block discounting facility for Simply
September

Simply is launching their new digital brand – Simply Connect
September

Leumi ABL completes £30m loan facility with Simply
August

Simply appoints a new Head of Scotland to increase their offering Scotland-wide
May

Simply loan book exceeds £250 million
May

Simply recognised in AF50 UK 2021’s reveal for the country’s largest asset finance companies. Ranking number 35
April

Simply celebrate their 4th anniversary since their launch in 2017 and 7^th office move
October
2020
British Business Bank increases Simply’s facility under ENABLE Funding programme with a fourth financing tranche – providing over £230m to British businesses
May

£203m funding facility from the British Business Bank
May

Simply recognised in AF50 UK 2020’s reveal for the country’s largest asset finance companies. Ranking number 39
March

£3.65m initial raise from LGB bond programme
February

Simply completes first deal enabled by open banking technology and increases the speed of getting a decision to a customer
February

Simply receives an increase in CBILS from BBB to support SMEs in the UK that have been impacted by the pandemic
January

Simply launches Simply Market to sell third party assets
January

Simply expands further in Northern Ireland
October
2019
Simply signs up to the SME Finance Charter
October

Aldermore boosts Simply’s block discounting facility to £30m
July

£60m warehouse facility from Citi
June

Simply appoints two new board members
June

Simply stock launched
June

Third £60m funding facility from the British Business Bank
May

Simply recognised in AF50 UK 2019’s reveal for the country’s largest asset finance companies. Ranking number 44
May

Simply Northern Ireland officially launches
March

70 people headcount and growing

Brand refresh
January

First customer to use ‘sign on screen’ facility
October
2018
Additional £60m funding facility from the British Business Bank
August

FCA authorisation
April

Docusign (electronic
signatures) roll-out
March

£20m block discounting package from Aldermore
January

First deal paid out on our own system

£60m funding facility from the British Business Bank
May
2017
Proposal management system implemented
April

Simply launches into marketplace

CRM system implemented

2022
March

Simply named in Top 50 of the FT1000 list of Europe’s fastest growing businesses
2021
December

British Business Bank increases Simply’s funding line to provide £300m of funding to SMEs

2021
October

Aldermore renews £40m block discounting facility for Simply
2021
September

Simply is launching their new digital brand – Simply Connect

2021
September

Leumi ABL completes £30m loan facility with Simply
2021
August

Simply appoints a new Head of Scotland to increase their offering Scotland-wide

2021
May

Simply loan book exceeds £250 million
2021
May

Simply recognised in AF50 UK 2021’s reveal for the country’s largest asset finance companies. Ranking number 35

2021
April

Simply celebrate their 4th anniversary since their launch in 2017 and 7^th office move
2020
October

British Business Bank increases Simply’s facility under ENABLE Funding programme with a fourth financing tranche – providing over £230m to British businesses

2020
May

£203m funding facility from the British Business Bank
2020
May

Simply recognised in AF50 UK 2020’s reveal for the country’s largest asset finance companies. Ranking number 39

2020
March

£3.65m initial raise from LGB bond programme
2020
February

Simply completes first deal enabled by open banking technology and increases the speed of getting a decision to a customer

2020
February

Simply receives an increase in CBILS from BBB to support SMEs in the UK that have been impacted by the pandemic
2020
January

Simply launches Simply Market to sell third party assets

2020
January

Simply expands further in Northern Ireland
2019
October

Simply signs up to the SME Finance Charter

2019
October

Aldermore boosts Simply’s block discounting facility to £30m
2019
July

£60m warehouse facility from Citi

2019
June

Simply appoints two new board members
2019
June

Simply stock launched

2019
June

Third £60m funding facility from the British Business Bank
2019
May

Simply recognised in AF50 UK 2019’s reveal for the country’s largest asset finance companies. Ranking number 44

2019
May

Simply Northern Ireland officially launches
2019
March

70 people headcount and growing

Brand refresh

2019
January

First customer to use ‘sign on screen’ facility
2018
October

Additional £60m funding facility from the British Business Bank

2018
August

FCA authorisation
2018
April

Docusign (electronic
signatures) roll-out

2018
March

£20m block discounting package from Aldermore
2018
January

First deal paid out on our own system

£60m funding facility from the British Business Bank
2017
May

Proposal management system implemented

2017
April

Simply launches into marketplace

CRM system implemented

2022 / 2017

Meet the team

Have a look at who works at Simply – this will help you find out a bit about us and put a name to a face.

SAY HELLO

Our values

Simply’s vision is all about believing in potential – we want to empower individuals and businesses alike to achieve their goals.

LEARN MORE

Simply Finance Sectors Engineering Large

Partnerships

At Simply, we are proud to work in partnership with some of the UK’s leading businesses.

Working relationships are important to us and developing long lasting partnerships enables us to build and maintain solid business foundations. The strength of our partnerships enables us to put our customers at the core of everything we do, providing them with stability, reassurance and ultimately a long-term relationship that will help their business grow.

When we opened our doors in 2009, we had a simple mission; to do banking as it should be. As a specialist lender that started from small beginnings, we understand the challenges involved in growing a business.

That’s why we do things differently, because we know that our customers’ success is our success too. Today, we’re an award-winning bank providing specialist lending and support to SMEs, offering Business Finance solutions including asset and invoice finance, commercial mortgages and property development finance.

British Business Bank has agreed a new facility, under its ENABLE Funding Programme, with Simply, designed to unlock more than £120m of funding to UK small and medium size businesses (SMEs).

Cabot Square Capital specialises in providing growth capital and hands on strategic resources to innovative businesses within the financial services and operating property sectors in the UK and Western Europe.

Since 1996, the firm has helped build over 25 companies, with a particular focus in developing platforms to provide finance to the SME and consumer sectors.

Cloud Lending Solutions is a lending platform for financial institutions looking to create the ultimate borrower experience.

Through our integrated front-to-end lending platform, lenders can simplify their entire lending experience, accelerate loan processing and revenues, and reduce operational inefficiencies through automation & configurations. With solutions for commercial loans, SMB lending, construction loans, secured & unsecured consumer loans, and equipment leasing, our platform supports the next generation of products and services aimed at providing true product differentiation.

Built on the Salesforce Force.com platform, the world’s #1 CRM, Cloud Lending Solutions has over 90 clients globally with offices in San Mateo, London, Sydney, and Bangalore.

Hampshire Trust Bank is a UK bank formed in 1977 focused on UK customers with centres of excellence in asset finance, property finance and specialist mortgages.

We also provide competitive savings accounts to individuals and businesses.

As a leading financial services company, we focus on markets where we can provide innovative solutions that require high service levels and a commitment to customer care.

For over 35 years, Hitachi Capital (UK) PLC has led the way in providing finance to enable consumers and businesses to grow and prosper.

We work with consumers and small to medium enterprises (SMEs) as well as corporate multinationals in the UK and mainland Europe.

Whether it’s powering retail with market-leading point of sale finance, helping people realise their ambitions with personal loans, supporting the growth of SMEs or keeping businesses on the road, Hitachi Capital (UK) PLC is a strong and reliable partner.

LGB & Co. is a Capital Markets and Investments firm founded in 2005.

We support the development of fast-growing quoted and private companies that are making a difference in sectors such as finance, manufacturing, business services and healthcare by meeting the unmet needs of their customers. We develop strategic dialogues with our corporate clients, which enable us to understand the resources they require to achieve scale in their products and services.

Our close corporate relationships lead to tailored debt and equity capital raising transactions. These create a regular deal-flow for our in-house investing clients and for our partner wealth and investment management firms.