Transforming the industry through innovation

Simply was founded in April 2017 by a team of asset finance specialists, in response to the need for innovation and disruption in the sector.
About Intro
About2

We pride ourselves on the speed and quality of our lending decisions

Simply combines the most forward-thinking and flexible technology with first-rate personal communication between our customers/brokers and our team. We bring together the old and new worlds of finance to offer you the best service possible.

Considering your potential

Simply offers an alternative financial model to traditional lenders, and we look beyond a balance sheet and credit rating. We consider a customer’s potential and work with them to identify and implement the best solution to help them succeed. Because our highly experienced sales team is made up of people that come from the industries they are now lending to, they understand the day-to-day challenges that businesses face. And our dedicated support teams will guide customers through the process, helping them every step of the way.

Simply has now recruited over 150 of the best people in the industry and attracted more than 6,400 customers across a variety sectors including manufacturing, construction, transport and recycling. We are majority-owned by a Cabot Square Capital fund.

In addition, nurturing people at the beginning of their careers is something we do as standard. We have a wealth of vibrant and fresh new talent emerging and are fully committed to developing them.

  • The Simply team provides an invaluable service to businesses across the country – by lending Cabot’s institutional capital and the Government’s funds back into the real economy in a responsible and modern way.

    Richard McDougall, Cabot Square Capital

  • Dealing with Simply is so easy – just one call and they do the rest! 

    Shaun Collins, Road Master Concrete Mixers Europe Ltd

  • We are in a relatively niche industry that often finds it difficult to secure funding but Simply was able to tailor a package that fit our requirements perfectly. In addition to this, the difference in service levels to our previous funder are remarkable – Simply is more open, the set up is more accessible and the information, and ultimately the money, is faster to come through.

    Peter Whitmore, THB

Discover —
Our timeline

  • April

    Simply launches into marketplace

    CRM system implemented

  • May

    Proposal management system implemented

  • January

    First deal paid out on our own system

    £60m funding facility from the British Business Bank

  • March

    £20m block discounting package from Aldermore

  • April

    Docusign (electronic
    signatures) roll-out

  • August

    FCA authorisation

  • October

    Additional £60m funding facility from the British Business Bank

  • January

    First customer to use ‘sign on screen’ facility

  • March

    70 people headcount and growing

    Brand refresh

  • May

    Simply Northern Ireland officially launches

  • May

    Simply recognised in AF50 UK 2019’s reveal for the country’s largest asset finance companies. Ranking number 44

  • June

    Third £60m funding facility from the British Business Bank

  • June

    Simply stock launched

  • June

    Simply appoints two new board members

  • July

    £60m warehouse facility from Citi

  • October

    Aldermore boosts Simply’s block discounting facility to £30m

  • October

    Simply signs up to the SME Finance Charter

  • January

    Launch of Simply Market to sell third party assets

  • February

    Simply completes its first deal enabled by open banking technology

  • April

    Seamlessly relocates all employees to work from home thanks to our cloud based technology

  • May

    Simply ranked at number 39 in the AF50, the country’s largest asset finance companies

  • May

    Simply collaborates with Enviropax to provide face visors for frontline staff in the fight against Covid 19

  • August

    Simply goes live with Coronavirus business interruption loan scheme (CBILS)

  • September

    Simply receives £10m facility from Wallbrook

  • October

    Fourth funding facility from the British Business Bank totalling £230m of funding

  • October

    Loan Book surpassed £200m

  • April

    Simply celebrate fourth anniversary and 7th office move

  • May

    Simply ranked at number 35 in AF50UK and named 3rd fastest growing independent finance house in UK

  • May

    Simply loan book exceeds £250m

  • August

    Simply appoint Head of Scotland to increase their offering Scotland-wide

  • September

    Leumi ABL completed £30m loan facility with Simply

  • September

    Simply launches new digital brand, Simply Connect

  • October

    Aldermore renews £40m block discounting facility for Simply

  • November

    Simply loan book exceeds £300m

  • December

    The British Business Bank increases Simply’s funding line to provide £300m of funding to SMEs

  • March

    Simply place in top 50 of the FT1000 fastest growing businesses in Europe

  • June

    Simply further commits to Scotland with first Scottish office in Eurocentral

  • July

    Simply ranked at number 31 in AF50UK

  • July

    Simply announces H1 2022 pre-tax profit

  • October

    Simply continues to support UK SMEs with accreditation for new iteration of the Recovery Loan Scheme (RLS)

  • November

    Simply invests in regtech provided by Ansarada TrilIne GRC

  • November

    Simply joins the Innovate Finance community

  • January

    Simply hits £1bn lending milestone

  • March

    Simply integrates Lendscape’s contract management solution

  • March

    Simply named in the FT1000 a second consecutive year

  • April

    Simply announces FY2022 pre-tax profit of 7.1m

  • May

    Simply grows to 140 employees

  • June

    Simply grows national footprint with opening of Liverpool office

Partnerships

Partnership

At Simply, we are proud to work in partnership with some of the UK’s leading businesses.

Developing long-lasting partnerships is important to us and enables us to keep our customers at the core of everything we do. We work together to provide customers with stability, reassurance and ultimately a long-term relationship that will help their business grow.

Awards

  • Best Auto or Equipment Finance Organisation to Work For
  • Lender of the Year
  • Top Independent Funder
  • Best use of Technology
  • UK Brokers and Asset Finance Lenders
  • CEO of the Year (Mike Randall)
  • Service Excellence Awards - Customer Journey Resilience
  • Best in Class
  • The Wraith-Carter Award for Innovation
  • Outstanding Leader (Mike Randall)
  • Best use of Technology
  • Best use of Technology - SME Lender
  • SME Lender of the Year
  • Wraith-Carter Innovation Award
  • Leading Women in Auto & Equipment Finance (Ylva Oertengren)
  • Innovator of the Year
  • Top SME Specialist
  • UK & EU Equipment Finance Lessor of the Year
  • Service Excellence Awards - Best use of Technology
  • Service Excellence Awards - Outstanding Customer Journey
  • Innovator of the Year, Creditor (Ylva Oertengren)
  • New Entrant
  • CEO of the Year, Equipment Finance
  • New Entrant of the Year
  • Leasing Personality of the Year (Mike Randall)
Letstalk2

Let’s talk

We’d love to hear more about your business. Dealing with us is simple. You can speak to a real person. We promise to listen, look beyond balance sheets and focus on the bigger picture: your potential.

Get in touch

02080495572