I have over 30 years’ experience in the asset finance sector, having held many senior positions. In 2017 I founded Simply, with a vision to attract the best people and work as one team to help customers and brokers secure the funding they need.
I believe that there is an opportunity to challenge the current industry status quo, and I am focused on recreating the customer experience by challenging current standards. I am also passionate about encouraging cross-sector collaboration, which will help all small and medium enterprises across the UK grow and prosper.
I am on the board of the Leasing Foundation, with a focus on innovation and actively developing young talent.
I am a lawyer by trade with over 15 years’ experience in the financial services sector across Europe and Asia Pacific, and I have vast experience in building and managing business operations.
After working in several different functions and organisations, being able to build a company from scratch and get it right from the very beginning is a dream come true. By combining new technology with the best teams, I am able to create a platform which will drive innovation and deliver a superior customer experience, ultimately allowing people’s ambitions and ideas to become a reality.
I am a qualified accountant, contributing significant and varied experience from my 15-year career in financial services to Simply. I have a degree in econometrics from the University of Stellenbosch, South Africa.
For a long time, I recognised that the current banking/funding model had to change to prioritise SMEs so that they can grow and flourish. By being part of the entrepreneurial team that founded Simply, I have been able to build a bridge from the funders to enable the success of UK entrepreneurs.
I am general counsel at Simply, overseeing all legal and HR matters. I previously worked as legal counsel at a number of institutions, after starting out and spending the first ten years of my career at Slaughter and May.
I joined Simply in 2020, starting my career as a Payouts Coordinator. In my second year I was promoted to Senior Payouts Coordinator. What I like about Simply is that they help your career progress and get you involved in different things going on in the business. Your input plays a pivotal part in how the company grows in the future. They also encourage shadowing different teams in the business to get an insight into how everything works.
During my free time I enjoy playing football, I would like to say I enjoy going to the gym but, unfortunately this is something I have to force myself to do.
I started working within financial services straight from leaving school at 18. For the past 38 years I have had a variety of roles from dealing with insurance death claims and maturities, customer services, complaints, compliance, risk, financial crime, quality assurance and data protection.
I have had a wonderful career, worked for great firms, and learnt from some fantastic people. However, I can honestly say that I have never been as happy as I am now in my current role.
To work with people who care about you, where leadership always wants to do the right thing, and who allow you to make mistakes is so refreshing.
I have over 25 years’ experience of IT services and management and I have worked in various sectors from Finance & banking, Public Sector, Hospitality and Managed Service Providers. I simply love tech! A goal for me is to ensure we have the right technology and tech partners that enhance the Simply experience both internally and externally.
I strongly believe that “in order to predict the future you have to create it!” So outside of work, I want to be good at tennis and I have started taking lessons, trying my best to move my big frame around the court. I love Sci-Fi and yes, I am Trekkie and love Marvel characters.
I have 5 years experience in the Asset Finance industry and I joined Simply for my first role out of university as a Broker Support Executive. After learning the business and working with our brokers and customers on a daily basis, I transitioned into a communications role to manage Simply’s PR, internal and external communications. I believe the way we communicate and tone of voice is extremely important, especially to reinforce our customers trust in us as a partner as well as to enhance our culture internally.
Outside of work I love to keep active by participating in a variety of exercise classes, playing tennis or a run. I also dabble in shooting 35mm film photography as a hobby and hope to find some time to do a course to learn more about photography!
As a developer, I work on implementing new features, UI/UX improvements and bugfixes for the apps at Simply. During a career break in 2019, I took time out to learn to code in Bali before returning to home to London to start my career in tech. Aside from coding, I also enjoy painting and pursuing other creative hobbies in my spare time.
I joined Simply in September 2022 right after graduating university. It has been my first job in the finance industry but also my first full-time job in general. I knew I had to jump straight in to learning all about the industry and the world of Payouts. The team have taught me the ropes which allow me to process a variety of deals and to test my knowledge as every deal is different! I have gained the ability to check financial documents, calculate and check rental profiles, rates and commissions. I am looking forward to growing with the Simply team as I am undergoing my Asset Finance diploma to expand my knowledge in the industry. Outside of work I love to spend time with my two dogs, Winnie and Sam, and spending quality time with friends and family. But I also enjoy the comfort of my own company, where I can watch a bit of TV or enjoy a thriller book or two.
With a degree in Mechanical engineering, I have just over 4 years experience in the finance industry and I am currently studying to become a qualified chartered management accountant. I have various roles within our finance team from managing our direct debit transactions to ensuring invoice payments go on time. Outside of work I play a wide range of sports including football, cricket, table tennis and more and have a keen interest in travel, fitness, business and cryptocurrency.
I am a technical service analyst at Simply, responsible for attending, investigating, and resolving technical issues that are reported within the business. I have always worked in tech with my previous experience being in the education industry. Simply is the first asset finance company I have worked for over my six years in Tech. Since joining Simply, I’ve grown to truly value the opportunity for progression within the organisation and, most significantly, the individuals within the company.
Outside of work, I am a huge football and basketball fan so anything to do with sports and wellbeing is of interest to me. I also enjoy going to the gym and cinema during my spare time.
I work in the Communications department at Simply, and I have a professional background in copywriting, social media and content management. At Simply, my main role is to manage our branding, internal comms and any marketing campaigns. I also do most of our in-house design. I began my career in the publishing industry and have an MA in Publishing Media – this is my first role in asset finance. I currently live in Oxford with my partner and can often be found painting or trying new recipes.
I work in Payouts at Simply, where I am responsible for checking documentation on deals to ensure they are prepared to be sent to finance. The teams I work most closely with are Sales and Broker Support as we all try to resolve any issues we stumble across whilst trying to ensure a deal reaches payout. I find no deal ever seems the same so it keeps me on my toes and I am always learning more about our terms of acceptance. This is my first role within the finance sector. I am so glad I went for it as I love both my role and my team – and every day is different, making it an exciting experience. I look forward to progressing and becoming even more confident in my knowledge. Outside of work I am quite a foodie. I keep a list of all the restaurants I want to try and am slowly making my way through all of them. On days where I just want to chill, I like to stay at home with my dog and cat and stick on a binge-worthy tv show, especially when the weather is cold!
I joined Simply in March 2023 and my current role is to support our valued broker partners by progressing deals from proposal to payout stage, as well as any queries. I really enjoy problem-solving and helping wherever possible! Outside of work, I love playing and watching football.
I have 10 years’ of experience working in finance, across several industries including media, fashion, education and financial services. At Simply I help prepare the monthly management accounts and board pack. I am currently studying to complete my ACCA qualification to become a chartered qualified accountant. I love working at Simply because everyone is friendly and willing to share their knowledge and help whenever needed.
I have worked in financial services for 25 years, most of that time was at Legal & General, with a stint at American Express and some other building societies. My specialist subjects are GDPR and financial promotions and in my free time I love to cook, bake cakes and volunteer and my local Cats Protection.
I come from a purchasing background in the office furniture industry, so this is my first role in Finance. I work in the Sales Support department helping direct sales reps daily to process deals and help with any queries. Outside of work I like to travel and love cooking homemade dishes!
I have worked in Asset Finance for over 20 years in various roles in Operations, Sales Support, Brokering Out, Executive Support and most recently Recoveries. Amongst other tasks, my day-to-day involves managing and reporting on all assets that are due to be recovered as well as managing our Simply Stock list.
I joined Team Simply in February 2020 and have been in the finance industry for 30 years, always employed in a collections and recoveries capacity. I hold a postgraduate certificate in fraud management issued by Liverpool John Moore’s University. This was the very first civilian course of its kind back in 1998, and was run in conjunction with West Midlands Police. I also enjoy road cycling and a park run every Saturday morning – although I think it is the cooked breakfast afterwards that gets me to the finish line. I love going to gigs with Snow Patrol, my favourite band, who I have seen many times over the last 25 years.
I am a qualified accountant with 5+ years in Financial Services and 4+ years in Banking. At Simply, I am responsible for leading a team of 4 to produce accurate and timely financial information for the Board and the delivery of our annual accounts for external disclosure. I love the culture at Simply and enjoy the work/life balance it enforces, which allows me to spend quality time with my daughter.
I joined Simply in June 2023 after I finished my degree in theatre and then spent a year working in a secondary school, so this is my first experience working with finance. I check deals before authorising the payout, and make sure everything is in order and good to go. Outside of work I enjoy art & design and am trained in musical theatre!
I work in the Customer Services department at Simply, where my main responsibilities are putting together settlement letters, providing clearance of agreements, and answering emails and phone queries. My previous experience is mainly in customer service roles, for example at BMW. Outside of work I love dancing, fitness, and attending music festivals.
I have 6 years’ experience working in Finance. I graduated in Accounting and Finance and from there went straight into working in the Council. I am currently a part qualified accountant and currently focusing on completing my ACCA qualification. I have recently taken on new responsibilities at Simply and what I like working about here is that everyone is willing to help one another if you are unsure about anything. I would say I am a creative person and I enjoy experimenting with different henna designs and outside of work I get involved in different charity events.
I am part of the customer service team at Simply, where I help with any and all customer-related queries. My background is varied – I have worked in multiple industries but the common thread is that all my roles have been customer-related. At Simply I really appreciate the opportunity for growth and am keen to progress in my role in any way I can. Outside of work I like to go to the gym, and I enjoy baking for fun.
I joined Simply in 2022 with 6+ years of experience in Human Resources Management including; recruitment/talent management, payroll, HR systems administration, training & development, records management, assistance in policy development and documentation, contract management and much more. I am passionate about championing best practices, health and well-being and equality, diversity and inclusion initiatives to positively support employee experience.
I am an experienced underwriter with 35 years’ experience in asset finance, having worked for both major banks and Tier 1 construction manufacturers providing vendor finance solutions. Besides funding to customers in the UK, I have experience funding in Ireland, the Netherlands, the Nordic countries and across the Middle East. In addition to underwriting, I have extensive experience in Collections in the UK and the Republic of Ireland. I am passionate about working with sales to provide a ‘win/win’ solution and providing a good experience for all Simply customers.
I support the General Counsel with the functions of the legal team, which include contract revision and management, regulatory and data protection compliance and ad hoc legal matters. I have 2 years of experience working in legal support roles, and my master’s degree is in commercial and corporate law. I’m on the journey to qualifying as a solicitor. As well as enjoying the type of work I get to do, I really appreciate the culture at Simply and how supportive everyone is of your goals. Outside of work I love to cook, and have recently started (attempting) to play tennis.
I have over 10 years’ experience in customer services, plus experience in finance and payroll. My special skill is excellent communication, and in my work I strive to follow Einstein’s ethos: “you never fail until you stop trying”. I will always give 100% with a smile! and if all else fails, I usually find chocolate is the answer…
I joined Simply in March 2022 and work in the Payouts department. Some of my main responsibilities are checking deals prior to payout, preparing payments to suppliers & brokers, ensuring that all Compliance requirements are adhered to, calculating rental profiles as well as training new starters.
I have been with Simply almost from the beginning, bringing my 35 years of underwriting experience on 3 continents to the business. I consider myself a vocal and fierce champion of the importance of affordability in assessing SME credit, and I love to get under the hood and understand what makes a small business tick. I am not quite ready to put my feet up, as I am a strong believer in the role that the asset finance industry can play in the energy transition. When out of the office, I am quite likely sorting postage stamps for collectors around the globe.
I have been in testing for over 20 years and have worked across many sectors and companies inc: Barclays, RBS, Lloyds, Legal and General and Hitachi Energy. My current role is Test Lead at Simply, working on Simply’s PAM project implementing Lendscape, a new asset finance solution. As the first dedicated test resource I am committed to ensuring that Simply has a best practice test framework in place. I enjoy spending time with my daughters, cycling and playing the odd social game of poker.
I joined Simply back in 2018, straight out of university. Initially joining the Broker Support team, I moved over to supervise the Sales Support team in 2019, and then progressed to manage the same team in 2020. Having also had exposure to the Credit team over my first few years at Simply, I then applied, and secured, a position as an Underwriter in 2021. Since then, I have looked to support UK & NI SMEs, and hope to continue to grow with Simply.
I’m a Broker Support Executive at Simply. Previously, I’ve held positions as a special education teaching assistant and mortgage administrator. I currently combine my new job in asset finance with weekends spent working as a retail assistant. Outside of work, I have a passion for making desserts and am in the process of building a social media platform where I can showcase my love for them. I also enjoy spending time with my siblings and travelling with friends
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