Simply Asset Finance reaches £50m origination in Liverpool office as North West growth accelerates

• Simply’s Liverpool office achieves a significant milestone since its 2023 opening, supporting over 500 local businesses.
• Momentum continues to build in 2025, with quarterly origination volumes more than doubling year-on-year
• Business continues to invest in local talent to grow office expertise and develop the next generation of talent.

Simply Asset Finance has revealed that £50 million worth of funding has now been originated by its Liverpool office to date, highlighting its continued success in the North West and commitment to supporting local businesses since opening in 2023.

The team has now observed strong momentum in 2025, with origination volumes in the first quarter alone seeing a 127% increase compared to the same period last year – more than doubling year-on-year. Customer numbers have also continued to increase steadily, growing 38% in the first quarter compared to 2024, demonstrating the strength and consistency of Simply’s regional strategy.

Simply’s Liverpool office has now helped over 500 businesses across the North West as part of its strategy to help SMEs across the country access the funding they need to grow. It observed strong investment across high-growth SME sectors including light commercial vehicles (LCVs), transport, construction, and manufacturing.

Its team has also more than doubled in size, growing from four to nine members, with recruitment underway to expand beyond 20. This rapid expansion has led to Simply’s third office move in the city, further strengthening its ability to develop the next generation of sales talent in asset finance.

As Simply continues to expand in the region, it has also invested heavily in Liverpool’s dynamic and diverse talent pool. The business has launched a new graduate training programme, participated in university careers fairs, and supported the Leasing Foundation Next Generation Network – an industry-wide initiative dedicated to developing the next generation of asset finance professionals. So far, four trainees have successfully progressed into roles spanning field sales, supervisory, and management positions.

John Wiles, Managing Director at Simply Asset Finance, commented: “We’re incredibly proud of our continued expansion in Liverpool and the North West. The growth the team have delivered so far, supporting over 500 businesses and delivering £50 million in funding, reflects the strong demand for tailored financial solutions in the region.

“The city’s wealth of talent and entrepreneurial spirit also aligns perfectly with Simply’s mission to provide businesses with the financial support they need to thrive. Our investment in local talent, alongside our strategic focus on high-growth sectors, reinforces our commitment to the region. We’re excited about the future and look forward to welcoming even more young and ambitious professionals to our growing team.”

Mike Randall, CEO at Simply Asset Finance, commented “The impressive momentum we’ve seen from our Liverpool team so far in 2025 demonstrates the extent of our reach, and we’re proud to be in an even stronger position to support more local businesses through their next stages of growth. We’re committed to building on this success and bringing tailored finance to those who need it most – wherever they are based.”

ENDS

Media contact

Teamspirit: simplyassetfinance@teamspirit.co.uk

About Simply Asset Finance

Simply Asset Finance was founded in April 2017 by a team of asset finance specialists, in response to the need for innovation and disruption in the sector. It offers an alternative financial model to banks and looks beyond a balance sheet and credit rating, supported by a digitally enabled customer journey. Simply Asset Finance consider a customer’s potential and work with them to identify and implement the best solution to help them succeed. Their highly experienced sales team is made up of people with extensive knowledge of the industries they lend to. This means they understand the day-to-day challenges that businesses face and the dedicated support teams guide customers through the process, helping them every step of the way.

Simply Asset Finance has lent more than £1.5bn to over 9,000 small and medium businesses across a wide range of sectors including transport, construction, manufacturing, recycling, and agriculture.