Simply finds the perfect finance solution to help grow family-run business

CASE STUDY
22 August 2025

At Simply, our approach to building relationships is rooted in the philosophy that creating connections with customers is best achieved in person. This was no exception when our area sales manager, Stephen, visited Ian Wooley at Blinds in Glass Group, a family-run business specialising in the manufacturing and supplying of integral blinds.

In a stroke of good fortune, Ian had identified a potential expansion project just ahead of Stephen’s visit, involving converting his company show room unit into a glass manufacturing facility. His existing relationship with Atlantic Machinery meant that he had already chosen the equipment suited to his plans.

We were able to provide Ian with direct insights into a range of viable funding solutions to support his vision, ultimately agreeing on a five-year deal that suited his unique requirements – balancing a finance solution with purchases in order to ensure cash flow within the business. Whilst installation works were carried out for the new manufacturing facility, regular check-ins ensured that the payout was organised and able to be made as soon as Ian was ready to go.

The nature of this deal and the methods by which it was brought about, emphasises the importance of maintaining real-life connections with our customers. It’s our mission to ensure that not only are we there for SMEs when the time is right, but that we also maintain a human touch alongside our technology.

Ian was impressed with our ability to develop a deep understanding of his company’s growth opportunities through an open, honest face-to-face conversation, reflecting:

“It made such a difference having someone come and sit down with me to really understand what I was trying to do. I wanted to grow the business by adding a glass workshop, but I didn’t want the finance side to become a headache. They found me a deal that fit perfectly and acted quickly so that everything was ready when I was. It felt easy, and I’ve kept in touch with Stephen ever since. That says a lot about the kind of relationships they build.”

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As soon as I met Managing Director, Ian Wooley, I knew Simply could help find the right solution. I love helping family businesses to grow. It was great hearing Ian talk about the industry and what this new machinery meant to his business going forward. I keep in touch with Ian and his family as he is local to me. We occasionally catch up for a coffee to talk about business or more importantly, football. The relationship continues long after a deal is signed, and this is why I get excited working in this industry for Simply. Finance is easier when both parties have a mutual understanding for each other”

Stephen Dunne – Area Sales Manager

If you’re looking for a tailored finance solution to support your business, we’d love to hear from you. Get in touch today to speak to one of our experts about how we can help.

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