- New customer journey enables loan application through to payout in less than eight minutes
- Rollout marks first live deployment of an automated end-to-end journey in the UK asset finance space
- New efficiency enhances delivery of tailored lending solutions, strengthening customer relationships
Simply Asset Finance, the specialist SME lender, today announces it has launched a fully automated lending experience. Integrating seamlessly with Simply’s personal, expert-led approach the new functionality allows customers and partners to complete a lending journey, from application through to payout of funds, in under eight minutes.
Powered by Simply Asset Finance’s digital AI agent, Kara, the functionality represents a first of its kind, end-to-end automated lending solution for the UK asset finance industry. Underpinned by Simply’s API-first approach, Kara sources and analyses data across sales, underwriting, and payout touchpoints, ensuring all necessary decisions and compliance checks are verified within minutes.
The new functionality will initially be rolled out to a select number of Simply’s vendor partners with an approved line of credit. This will enable them to draw down against an approved facility and purchase assets, with on-demand support from Simply’s lending experts.
Early proof points suggest the functionality will help to reduce payout times by as much as 85%, enabling businesses to keep operations moving quickly, while avoiding disruption typically experienced when waiting for funds.
The next phase of the rollout will see Simply’s wider partner and customer base benefit from the functionality, driving efficiency across the all products by reducing admin, and supporting faster delivery of funds.
Ylva Oertengren, COO at Simply Asset Finance, says: “From the start, Simply was founded to challenge the sector and focus on customer growth, not just balance sheets. For too long SMEs have had to make do with long, complicated application processes, taking them away from focussing on growing their businesses.
“This launch takes our commitment to a new level. By supplementing our digital capabilities with the AI embodied in Kara, we are breaking new ground to deliver a massive step up in customer experience. This has the potential to fundamentally reshape expectations and set an essential new standard for speed and efficiency across the entire industry.”
John Wiles, Managing Director, Simply Asset Finance, says: “This initial deployment with our vendor partners has been critical, proving how this fully automated journey enables our strategy to scale funding distribution efficiently through our partners. This technology operates on our ‘handshake principle,’ seamlessly integrating our digital capabilities to enhance our personal approach. Our aim is to support our people and strengthen the relationships that are crucial in SME lending, driving efficiency across the industry and ensuring Simply grows as our customers succeed.”
ENDS
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About Simply Asset Finance
Simply Asset Finance was founded in April 2017 by a team of asset finance specialists, in response to the need for innovation and disruption in the sector. It offers an alternative financial model to banks and looks beyond a balance sheet and credit rating, supported by a digitally enabled customer journey. Simply Asset Finance consider a customer’s potential and work with them to identify and implement the best solution to help them succeed. Their highly experienced sales team is made up of people with extensive knowledge of the industries they lend to. This means they understand the day-to-day challenges that businesses face and the dedicated support teams guide customers through the process, helping them every step of the way.
Simply Asset Finance has lent more than £2bn to over 13,000 small and medium sized businesses across a wide range of sectors including transport, construction, manufacturing, recycling, and agriculture.
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