Simply Asset Finance hits £2bn loan origination milestone

• Total number of customers served increases to 13,000 as gross loan book totals £543m
• Launch of AI powered agent Kara has helped to streamline and automate lending processes
• Record regional lending volumes spur business growth

Simply Asset Finance, the specialist business lending provider, has announced that following a successful Q3 2025 it has reached a £2 billion total loan origination milestone – building on its continued growth and lending support for SMEs this year.

2025 saw Simply grow its gross loan book to £543 million, and increase its customer base to 13,000 as the business brought new digital origination channels onstream and introduced products such as commercial loans to its suite of finance solutions.

The business’ growth in 2025 has been driven by enhancements to its proprietary technology proposition, and strong regional results – improving its lending efficiency and local presence for SMEs.

In July Simply unveiled Kara, its new virtual agent powered by artificial intelligence, which draws on the business’ historical data to improve user experience, streamline processes and expedite lending decisions.

Mike Randall, CEO at Simply Asset Finance, said: “Our growth this year has built on the momentum of 2024, and reaching £2bn is a clear milestone for the business. All our channels have driven that progress, with rising demand for specialist lending helping us expand our footprint and support even more SMEs across the UK.

“Despite a year of challenging economic conditions, small businesses have remained resilient and ready to invest. Kara has been central to meeting demand quickly and efficiently –  and we expect her value to our customers will only grow.

“As we head into 2026, we’re focused on carrying this momentum forward and working with even more brilliant businesses to unlock their potential.”

John Wiles, Managing Director at Simply Asset Finance, added: “Reaching another milestone origination achievement in 2025 is proof of our continued business momentum. Year-on-year, Simply continues to deliver record amounts of vital funding to SMEs across the UK giving them the confidence and capital to invest and realise their ambitions – while ensuring we grow as they grow.”

ENDS

Media contact

Teamspirit: simplyassetfinance@teamspirit.co.uk

About Simply Asset Finance

Simply Asset Finance was founded in April 2017 by a team of asset finance specialists, in response to the need for innovation and disruption in the sector. It offers an alternative financial model to banks and looks beyond a balance sheet and credit rating, supported by a digitally enabled customer journey. Simply Asset Finance consider a customer’s potential and work with them to identify and implement the best solution to help them succeed. Their highly experienced sales team is made up of people with extensive knowledge of the industries they lend to. This means they understand the day-to-day challenges that businesses face and the dedicated support teams guide customers through the process, helping them every step of the way.

Simply Asset Finance has lent more than £2bn to over 13,000 small and medium sized businesses across a wide range of sectors including transport, construction, manufacturing, recycling, and agriculture.