Simply Asset Finance becomes ‘Simply’ in major brand refresh and moves into new office

Simply Asset Finance, the non-bank lender that was set up in April 2017 in response to the need for disruption in the asset finance sector, today announced that it has rebranded as ‘Simply’ with a new look and feel across all channels.

To coincide with its brand refresh, Simply has also moved into bigger premises at Embassy Tea House, a refurbished warehouse in Union Street, London.

The new brand identity represents Simply’s evolution from start up to established player in the industry. As part of this, it has identified three key pillars – innovation; simplicity; and believing in potential – which reaffirm Simply’s commitment to bringing positive change to the market and its customers.

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Our new brand is about keeping things simple. That’s why everything we do now and from this point forward will be brought together under one clear identity – ‘Simply’. We want to inject energy into the sector in a way that reflects our approach and personality.

Mike Randall,
CEO

Mike Randall, CEO, Simply, commented: “Our new brand is about keeping things simple. That’s why everything we do now and from this point forward will be brought together under one clear identity – ‘Simply’. We want to inject energy into the sector in a way that reflects our approach and personality. We are well-established with a great and growing reputation, so being clear on who we are is more important than ever, particularly as we reinforce Simply’s purpose to be one of the most forward-thinking providers and transform the customer experience through innovation.”

John Wiles, Sales Director, continued: “Since Simply was launched, our aim has been to do things differently. It’s all about ease and speed; understanding and partnering with our customers and building a business to service their requirements. Part of our ethos is to make things simpler and more transparent for them and enable them to get the necessary finance in place as soon as possible. This is 100{aec5d83e1395d53efd64ecf053f8b6e6a27dd75d47ec3f01fb6ab033ae673334} more effective when we link the very best people with the latest tools – we call this ‘technology with a handshake’.”

Simply’s new brand positioning was developed in conjunction with Deep, a London-based independent creative agency specialising in emotive branding, digital and design for premium and luxury brands.